What is pay per click management (PPC)

PPC stands for "pay per click"

Pay Per Click is an internet advertising model used on websites. In Pay Per Click advertising system, the advertiser is charged when each time their advertisement is "clicked", not each time their ad is displayed. The charged amount is usually set by the advertiser. It is also called as "Cost Per Click" -CPC.

In Pay per click system, an advertiser pays when a searcher clicks on its listings or connects to its website. Advertiser never pays to list, it pays for clicks. There is no hidden cost, it only pays for the traffic to its site.

Even who don't have and use computers have heard of Pay Per Click, but relatively few of the people out there have heard of pay per click adverting system understand fully what it is.

How can it be benefited to our business? How useful is it for ROI(Return on Investment)? Is it easy? What about  the cost? How to make money on PPC?

Here is a web snapshot of an AdWord program(PPC) on Google.
The red rounded are sponsored links, on the top of Google's search engine, which is  being come through Adword program. The green rounded links are being come trough organic search engine optimization program.

Let me explain.....