To drive more traffic towards your websites, pay per click is a great way to get it.
Be careful, if you are choosing pay per click management for your traffic, mind it that it's very risky: with your poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. Here i have tried my level best to provide you a high level view of pay per click marketing, some general strategies, tricks & formula, and also that what to do and what not to do.
Choose a pay per click(PPC) search engine
When you go for starting pay per click advertising campaign, it's the first step that you have to choose a pay per click search engine. There are many pay per click search engine players. Among of them there are two main search engine players today. One is Google and another is Overture.
Overture and Google are most popular search engine on the web. Google, the most popular search engine on the web, has entered recently pay per click mix with a program called as Adword with 200 millions searches per day.
We also work with all the common ppc engines like Marchex, Goclick, Miva, Searchfeed,7search, ABC search, Microsoft Adcenter, Findology etc.
Mind it there are so many pay per click search engines but not all are the good traffic generators. And also they are not very popular. The largest popular engines are Google Adwords, Yahoo search marketing, MSN live. It is not always wise to choose the best ppc search engine players like Google and Overture. However, still I want to advise the newbie, they should open a free account with Google Adwords and experiment. Then access the information about the website which is added by them to AdWord, analyze the keyword density to popularity. This is a first practical experiment for a newbie. And also visit the above given pay per click search engine to gathering a better idea.