Thursday, July 8, 2010

A Link Building Interview with the Best Minds

I found a great link on Link Building Interviews when I was browsing. I got it interesting, found it helpful and quickly published in my blog. This great interviews was taken by Rae Hoffman at Outspoken Media. Some of the best minds(Link Building Experts) had submitted their tricky answers of those questions. Another interesting thing is that no one was able to see each other's answers until it was published.

Lets see below what happened there!!!

The questions were put by Rae as follows:

1. What are a few emerging link tactics that you've seen in the past 12 months providing tremendous value to sites/pages? Can you give a specific example or two?

2. The SEO industry has become so stingy with linking to quality content to the point that many people who used to share a lot of it simply don't bother, as it is not worth the cost of doing so. Is this a trend which spreads? Are we canaries in the coal mine, or is this just an issue impacting the SEO niche because it is far too saturated? What can Google do to encourage organic linking on the WWW (outside of nepotism, hype, spin, misinformation & ego-baiting)?

3. What are the criteria for the "perfect link"?

4. How do you go about creating a link marketing plan that will A:) Get tangible search results in a 6 to 12 month period and B:) Create sustainability for the website you are creating the plan for (i.e. keeping the links clean and adding links with long term value)

5. If you could choose a link on a lower authority page that would provide a moderate amount of targeted traffic or a link on a higher authority page that would provide absolutely no traffic – all other attributes being equal – for ranking benefits on the site you’re developing links for, which would you choose and why?

6. Do you feel that you can conserve pagerank or that it's still worth the effort to sculpt your links, by limiting the number of links on a page, creating them with JavaScript, passing them through a blocked page or using nofollow?

7. Please discuss what link deprecation is and what impact it may have on a link building campaign.

8. Do you think search engines are trying to find a way to depend less on link popularity and more on other algorithmic/social media factors?

9. How much do you stress internal linking on your own or clients' sites? Do you have a quick rule of thumb or strategy to maximize the effectiveness of internal links?

10. What's a successful link development strategy many overlook or dismiss?

11. What have you been most WRONG about over the course of your link building/SEO career?

See the full story with the answers - Link Building Interviews

Tuesday, July 6, 2010

5 Most Unusual Photos from Google Earth

Guitar-Shaped Mansion 

Osmington White Horse

The Osmington White Horse, outside Sutton Poyntz, UK. This prehistoric figure is carved into the white chalk of the hillside - such horse carved shapes are called “Leucippotomy”.

Google Escher Effect pic from Houston

Here’s another weird satellite pic from Google Maps of some downtown Houston kyscrapers. This effect has become known as the “Escher Effect”, or the “Google Escher Effect”.


Terrain Face in Google Maps

The terrain in Alberta, Canada accidentally forms what looks like a human face when viewed from the air or when viewing the satellite pic in Google Maps.

The Palm Islands of Dubai

The Palm Islands are artificial islands in Dubai, United Arab Emirates on which major commercial and residential infrastructure will be constructed. They are being constructed by Nakheel Properties, a property developer in the United Arab Emirates, who hired Belgian and Dutch dredging and marine contractor Jan De Nul and Van Oord, some of the world’s specialists in land reclamation. The islands are the Palm Jumeirah, the Palm Jebel Ali and the Palm Deira.

Sunday, July 4, 2010

How Does Google Work?

We always search over Google and it shows some related results in accordance to our search query. Have you ever thought, How Google works when you type a query into its search box?

Here is a great information that I have collected from Let's have a dip into it.

This image might need updated in the years to come, but it does a great job laying out how Google works when you type a query into their search engine. Search is so easy to do that it is hard to appreciate how complex it is unless you take a look under the hood. Which is exactly what this graphic does :D

A side benefit of this graphic is that it should help prospective clients realize how complex SEO & PPC campaigns can be. So if anyone is trying to be an el cheapo with their budget you can use this to remind them how complex search is, and thus how time consuming and expensive a proper search marketing campaign is.

What is pay per click management (PPC)

PPC stands for "pay per click"
Pay Per Click is an internet advertising model used on websites. In Pay Per Click advertising system, the advertiser is charged when each time their advertisement is "clicked", not each time their ad is displayed. The charged amount is usually set by the advertiser. It is also called as "Cost Per Click" -CPC.

In Pay per click system, an advertiser pays when a searcher clicks on its listings or connects to its website. Advertiser never pays to list, it pays for clicks. There is no hidden cost, it only pays for the traffic to its site.

Even who don't have and use computers have heard of Pay Per Click, but relatively few of the people out there have heard of pay per click adverting system understand fully what it is.
How can it be benefited to our business? How useful is it for ROI(Return on Investment)? Is it easy? What about  the cost? How to make money on PPC?

Here is a web snapshot of an AdWord program(PPC) on Google.
The red rounded are sponsored links, on the top of Google's search engine, which is  being come through Adword program. The green rounded links are being come trough organic search engine optimization program.

How to start pay per click (PPC)

To drive more traffic towards your websites, pay per click is a great way to get it.


Be careful, if you are choosing pay per click management for your traffic, mind it that it's very risky: with your poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. Here i have tried my level best to provide you a high level view of pay per click marketing, some general strategies, tricks & formula, and also that what to do and what not to do.

Choose a pay per click(PPC) search engine

When you go for starting pay per click advertising campaign, it's the first step that you have to choose a pay per click search engine. There are many pay per click search engine players. Among of them there are two main search engine players today. One is Google and another is Overture.

Overture and Google are most popular search engine on the web. Google, the most popular search engine on the web, has entered recently pay per click mix with a program called as Adword with 200 millions searches per day.
We also work with all the common ppc engines like Marchex, Goclick, Miva, Searchfeed,7search, ABC search, Microsoft Adcenter, Findology etc.

Mind it there are so many pay per click search engines but not all are the good traffic generators. And also they are not very popular. The largest popular engines are Google Adwords, Yahoo search marketing, MSN live. It is not always wise to choose the best ppc search engine players like Google and Overture. However, still I want to advise the newbie, they should open a free account with Google Adwords and experiment. Then access the information about the website which is added by them to AdWord, analyze the keyword density to popularity. This is a first practical experiment for a newbie. And also visit the above given pay per click search engine to gathering a better idea.